Introduction: What are Facebook ads and how are they different from Google ads?
Facebook ads are a form of advertising where you can pay to have it displayed on facebook. Unlike google ads, they can be used to target a specific audience.
The type of Facebook Ad that you select can either get your business more leads or can make your business look unprofessional.
Is Facebook Advertising worth it?
Facebook advertising is a great option for marketers. It is a great way to reach a large audience and test out your ads before you spend money on an expensive campaign. Facebook advertising has come a long way from its more traditional form. It’s now possible to target users based on many different factors, such as their location, interests, demographics, and behaviors.
In addition to targeting users based on these factors, there are some other things that advertisers can do with Facebook advertising that makes it more worth it than before:
-Create custom audiences from customer lists
-Create custom conversions
-Add website tracking through pixel
-Selecting precise geographic locations with precise demographic and psychographic profiles of the population
Keys To Successfully Running Your First Campaigns On Facebook And Ret
Running your first campaigns on Facebook and retargeting campaigns can be challenging. But, there are a few key points to keep in mind that will make the process easier.
1) The first thing you should do is start by creating a customized audience using the ‘Custom Audiences’ tab under ‘Audience Insights’. From here, you can upload email lists or phone numbers of people who have already interacted with your business to create custom audiences which are valuable assets for Facebook marketers.
2) The second key is to use retargeting to reach people that have visited your website but haven’t converted just yet. You can use Facebook’s Custom Audiences to find out where they’re coming from and then target them with ads on Facebook. Retargeting helps you know exactly who
In this 5 part video course, we will go over how you can set up your first Facebook Ads campaign and why marketers should optimize their ad budget.
