Part 1: Recognize the importance of marketing planning in business success – market research, target audience, customer segments, ideal buyer persona
Marketing planning is the most important process in the marketing mix. It is about what you are going to offer, how much it will cost and who your target audience is.
Marketing planning, as a part of the marketing mix, aims to make a firm’s product or service attractive to consumers by anticipating their wants and needs. The process of marketing planning begins with market research that identifies what consumers want or need. From this information, marketers can estimate how many people would be interested in their product and at what price they would buy it at.
Marketing planning is an essential stage in any marketing strategy because it is about making sure that your products are suitable for a given market segment. It focuses on how you will make your product more appealing to the target audience through advertising campaigns and pricing strategies
Part 2: Define SMART goals to measure performance and increase accountability
What do you measure? The answer is SMART goals. For every metric, it has to be: Specific, Measurable, Achievable, Relevant and Time-bound.
SMART goals are a very helpful way to improve or track your performance. By setting SMART goals in the right way and monitoring the progress regularly you will be able to set yourself up for success and create a system of accountability.
Part 3: Analyze the different tactics to come up with creative campaign ideas or strategies
One of the best strategies used by agencies to generate ideas is brainstorming. Brainstorming sessions allow people to come up with creative ideas and solutions for a given problem that they are trying to solve.
Brainstorming is a process where people get together and generate as many ideas as possible in a given amount of time. In these sessions, it’s important that everyone feels free to contribute their ideas without being judged. A person should not feel like they are being ridiculed for their idea or how it’s presented.
Idea generation can be done in many different ways – brainstorming, affinity diagramming, mind mapping, etc., but the end goal is the same – generating new and innovative ideas of solutions for the clients’ business needs or problems associated with their products or services.
